Artificial intelligence is not a new concept, but more and more brands have started implementing several AI systems to help in their business. Today, artificial intelligence can be used in a variety of ways. Here are some effective ways to use AI in e-commerce.
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AI can help brands target the right audience. By filtering elements like location, age, gender, and other preferences, AI can bring your ads to your target market. AI can even go through purchasing patterns of customers and help suggest other items they might want to purchase that can complement that they already bought or are planning to buy.
And not only can AI find out what consumers want, but they also adjust to every change in their profile. For example, a person moving into a brand’s area of influence will automatically see ads, or if they add a certain sport to their profile, AI can adjust to these changes.
AI can also learn language and speech patterns. That’s why a lot of brands are investing in AI chatbots. This program lets them communicate with their consumers 24/7 and supply them with relevant answers to any queries. It can run all day and all night, which saves a company money compared to having actual people handling chat support.
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Abhishek Gattani is a senior director at Walmart Labs and, as head of the search, spearheaded the launch of the company ’s search engine and e-commerce platform, Polaris. Registering a 15 percent increase in sales, the platform now powers Walmart’s e-commerce products, including Walmart.com, store search, mobile web, and mobile apps. For more insightful reads on e-commerce, visit this blog.
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