Walmart Labs is charged with developing innovative technology solutions for one of the world’s largest retailers. Its approach to design and development revolves around delivering better service to the company’s consumers.
Responsive design is one of the hallmark achievements of the Walmart Labs team and is the guiding principle to many of its developments. The need for responsiveness is especially apparent when catering to customers across multiple online channels. Not everything that works on one platform would work well on another.
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| Image source: facebook.com/WalmartLabs |
Responsive technology meets the challenge, allowing the company’s e-commerce systems to adapt to the needs of customers while maintaining the desired level of convenience and familiarity across all platforms.
One of the key accomplishments toward this end is an overhaul of all websites in the Walmart umbrella. The upgrade, which was completed in 2015, allows an individual website to adapt its displays according to the visiting customer’s screen size, allowing for an optimized and easy-to-use website experience regardless of the device the customer uses.
Responsiveness doesn’t just stop at website design. Targeted recommendations and improved mobile e-commerce solutions are also a new development pursued by Walmart Labs. Over the years, it has several companies specializing in the development of sophisticated programs accomplishing a broad assortment of tasks from assessing customer needs and wants through predictive analytics to effective e-receipt delivery.
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| Image source: facebook.com/WalmartLabs |
Abhishek Gattani serves as the head of search at Walmart Labs, having spearheaded the creation of its search platform Polaris. Visit his company’s website for more on its new e-commerce developments.
