Creating a website for a business isn’t as simple as one thinks. First, it has to be user-friendly. One of the most important factors for achieving this is that it can be easily found through any of the existing search engines out there. Here are a few more tips on how to attract more people to a business via a website.
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| Image source: getentrepreneurial.com |
Make it easy for guests to navigate and search.
If the website is selling products, the list of items should be easy to find. The same goes with services. Businesses with a lot of items to sell can use dropdown menus to save space. Search bars should usually be on the top right for easy access.
Have a lot of information for items.
Aside from the usual explanations on items or services being provided, websites should also inform people just how many items are still available, or if they’re sold out. Other important info includes discounts if they’re bought in bulk, or if there’s a promo going on and which items are included.
Do not complicate the checkout process.
One thing online shoppers despise is a complicated checkout process. This is the part that concludes the visit, and should be short and sweet. One of the best ways to ensure this is to have all the pertinent info such as items, billing, shipping, and confirmation all in a single page.
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| Image source: Annettapowell.com |
A senior director and the head of research in Walmart Labs, Abhishek Gattani spearheaded the launch of the company’s search engine and e-commerce platform, Polaris. The platform now powers Walmart’s e-commerce products, which includes Walmart.com, store search, mobile web, and mobile apps. To know more about Mr. Gattani and his accomplishments in e-commerce, go to this blog.
