Sunday, July 30, 2017

The Walmart effect: How the retail giant became an institution

Walmart remains to be an American institution. For 55 years, the chain of stores made an impact in the lives of millions. It has also been a key player in U.S. labor, retail, and economy. But how did the company achieve the success it enjoys up to this day? 

Image source: Walmart.com

Founder Sam Walton had a vision when he started Walmart-- "Everyday low prices." Through the years, the business has given millions of consumers what they need for lower cost, which meant leverage over the competition as well. Having over 10,000 retail stores is enough proof that consumers have trusted the company through the years. 

Another quality of Walmart that became a part of people's lives is that it became a one-stop shop for their needs. From food to novelty items, people no longer need to search far and wide to get what they need. A few decades ago, this idea of having a variety of products in one big store seemed to be impossible. These days, stores are expected to have all of a person's material needs and more.

Decades after, Walmart is still a major player in retail and economics. As the largest private employer in the world, it has changed the lives of many in the workforce. And despite the influx of technology in everyday life, Walmart continues to do its core service but with adjustments. Its entry into the e-commerce game is proving to be a promising endeavor as it modernizes what it has been known for through these years. 

Image source: Huffingtonpost.com

Abhishek Gattani served as the head of search at Walmart Labs, spearheading the launch of Walmart’s 'Polaris' search engine and e-commerce platform. The platform led to a 15 percent increase in sales since its launch, and today powers many of Walmart’s e-commerce products, including Walmart.com, store search, mobile web, and mobile apps. For more on Abhishek and his work, visit this LinkedIn page.