Last 2016, the total global revenue that artificial intelligence (AI) brought in reached $643.7 million. By 2025, that amount is seen to increase to $36.8 billion as developers continue to enhance the capabilities and efficiency of this technology.
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| Image source: avaamo.com |
E-commerce businesses can also benefit from AI through chatbots.
A chatbot is an automated program designed to be able to converse with people through a mix of natural language processing, machine learning, and human operators. The technology has actually been present for a number of years now, a notable example of which is Siri.
Because of consumer behaviors, businesses who have embraced the e-commerce platform should consider adopting a chatbot technology. Many customers prefer receiving responses to their inquiries within a short time. And traffic to e-commerce websites is quickly surging by the day. Chatbots can become an indispensable tool due to these.
And the good news is that consumers are becoming more open to transacting with chatbots. According to Ubisend, 20 percent of consumers would consider buying goods and services after talking with a chatbot.
Reaching target audiences, giving efficient customer service, endorsing products and services, and driving sales can be that much easier for e-commerce brands through a chatbot.
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| Image source: netalogue.com |
Abhishek Gattani, an alumnus of the Rensselaer Polytechnic Institute and founder of companies Cuberon, Big Refunds, and Fireball Solutions, is currently the head of search at Walmart Labs. He was instrumental in the launch of the company’s search engine and e-commerce platform, Polaris. Learn more about him by visiting this LinkedIn page.
