There’s no denying the crucial role social media now plays in any business, especially those venturing into online platforms. Today, the average person spends almost two hours browsing social media sites every day, and the number of customers buying online in the U.S. will reach 217 million by the end of 2017.
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Image source: pitchengine.com
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Advertisements on paper and on the storefront are simply not enough in the digital age. The reputation and success of any business depend largely on their standing in social media. Sites like Twitter, Instagram, and Facebook are now being used to increase online presence and to offer quality customer services faster and more efficiently.
Projected successful brands are those that are able to maximize their reach and effectiveness in paid social media advertising. It’s not enough to pay ads on Google shopping and the like; brands driven by e-commerce are investing more in paid social media accounts to better reach their target audience. This is because a social media ad is easier to both set up and track.
Another important development to note is that customers are starting to prefer private messaging. In a study done by Venturebeat.com, it was found out that 49.4 percent of customers would rather contact a business through a 24/7 messaging service than through the phone. Snapchat, IG, and Facebook Messenger now provide great engagement options for both startups and big businesses.
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| Image source: theleverageway.com |
Abhishek Gattani is a senior director at Walmart Labs. He was instrumental in the launch of the company’s search engine and e-commerce platform, Polaris. For more reads on e-commerce, visit this blog.
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