Massive trends continue to change the e-commerce marketing landscape this year. According to this articles, here are some e-commerce trends that retailers have to take note of.
It’s still mobile, mobile, mobile, where the growth of the platform couldn’t be emphasized enough as it has found its way at every stage of the purchasing process. The most progressive retailers now develop their marketing and content with mobile first instead of simply optimizing websites for mobile. Mobile payments, too, are on a roll, with brands needing to make their checkout process as seamless and frictionless as possible for mobile users.
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| Image source:Pixabay.com |
Personalization is high up on the list, too, covering everything from informed targeting to breaking away from one-size-fits-all websites. The conversation needs to be revised in a way that the homepage offers something for everyone, not giving the same thing to all visitors. Along with this is dynamic automation, where retailers should avoid mass outreach and instead enhance relevance and touch each customer based on their inclination to buy or interact with you.
Artificial intelligence (AI) remains big, with potential for better direct interaction on social media platforms via chatbots and live support. In addition, there’s the drive toward seamless experiences, where the explosion of mobile usage in-store entails a greater focus on the need for seamless shopping and consistency across all brand channels.
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| Image source:Pixabay.com |
Finally, there’s the rise of more delivery expectations, where delivery options continue to expand and embrace customers’ diversifying needs. Same-day service and local drop-off are only some features of this trend in the ever-moving world of e-commerce.
Abhishek Gattani is the head of search at Walmart Labs and spearheaded the launch of the company’s 'Polaris' search engine, which currently powers many of its e-commerce products globally. For similar reads, follow this link.
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